For Investors

Message from Riko

Hi, I’m Riko — founder of a new tech startup.

After three years working as a product manager for a hybrid-cloud automation tool, and a year as a user of a data automation tool in the banking sector, I realized something: if I combine my experiences, I can create real innovation for an underserved and overlooked audience — women.

Most tech products are built by men, for men. I want to change that.

I’m building a product that consolidates the unique needs of women in a way no existing service does. While many women put effort into looking and feeling their best every day, tech has not truly helped optimize that process holistically. Our vision is to offer data-driven, automated, and beautifully unified solutions that make women’s lives easier and more powerful.

Speed matters. That’s why I need investment now. Some parts of our idea touch on concepts seen in Google Nest or Tinder — but used in a whole new way. That’s why we’re in a race to launch early and stay ahead.

But one thing I’ve learned the hard way: expanding too quickly without a solid foundation leads to chaos, misalignment, and waste.

That’s why we’re taking a lean approach — building a focused MVP, validating fast, and scaling only once we see real traction. You won’t be stuck building speculative features. Every line of code matters, and you’ll help shape the future with real users in mind.

Right now, we’re preparing to build our MVP.

If you’re excited to build something meaningful from scratch and help redefine the future of tech for women, I’d love to talk.

Let’s make something amazing together.

— Riko

Execution Strategy Aligned with Lean Startup Principles
 Validated problem, capital-efficient MVP, high-value community


Problem First

Busy, ambitious women face a chronic gap:

  • Time constraints
  • Lack of styling support
  • Frustration with fast fashion
  • Identity misalignment post-life transitions (maternity, career moves)

🪄 Solution

EmpowerWear is a smart life service combining:

  • Fashion rental (monthly sub)
  • Personal styling
  • Social-ready presentation
  • Tech-driven wardrobe control

MVP Scope

Launch investment:

  • MVP development (Stripe + React/Firebase): ¥2.5M
  • Style shoot & social support (optional add-ons): ¥1M

What we’re testing:

  • Conversion from ad to subscriber
  • Monthly engagement
  • Lifetime value vs. CAC
  • Fashion-to-function feedback loop

Go-to-Market (Initial Focus: Japan → APAC)

Channels:

  • Instagram (primary)
  • Content/PR (note, Pinterest, media partnerships)
  • Referral & early access rewards

Target Users:

  • Urban career women
  • Early tech adopters
  • Under-served niche between ZARA and luxury

Business Model

  • ¥10,000/month subscription
  • Optional paid styling / photo service
  • Brand partnership revenue (affiliate/commission)
  • Future: B2B white-label or SaaS extension

Metrics to Watch

  • Subscriber growth
  • Monthly Active Users (MAU)
  • LTV vs. CAC
  • Return rate & NPS